Anita Heaviside

Anita Heaviside joined New Financial in October 2023 as head of membership and business development. She was previously head of membership at the Financial Services Culture Board. Her previous roles at UK Finance and Payments UK, Payments Council covered a broad range of responsibilities on board and member governance, strategy and payments policy. Anita is an economics graduate and brings significant experience from her time working in cross industry bodies with a wide range of different financial services firms, regulators, consumer bodies and  government.